From a financial perspective, programs like this can help Apple maintain a vital content edge.
Everything that the enterprise does within the firewall still applies to the content on the edge device.
The BBC said it would "explore the iconic story through contemporary performance and cutting-edge musical content".
Its website for Spanish language content could provide an edge to that end.
And relative to Android offerings generally, Apple has an edge with content.
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Only the last mile, he says, since content is all around the edge.
By blending a team of expert music curators and content programmers with cutting-edge analytics, Slacker delivers a seamless music discovery experience and uniquely personalized entertainment.
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The base model Edge holds 64GB of content in a speedy solid state drive (128GB in the Pro model, upgradeable to 256GB).
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Alltel's larger rivals have an edge because of their ability to secure content deals with large media providers.
Moving forward the company aims to achieve further brand acceptability among all target segments through a broader offering of cutting-edge handsets that combine mobile phone functionality with enriched content and smart device capabilities for greater high-speed voice and data capacity.
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In addition to touch functionality, the slim ThinkPad Edge E431 and E531 laptops feature improved graphics options for more vivid content on their displays up to full HD and a five-button ClickPad that allows users to control Windows 8 features from the keyboard.
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"We are delighted to be extending our relationship again with TWC, incorporating the cutting edge and crowd-pleasing movies distributed by RADiUS, " said Netflix chief content officer Ted Sarandos.
"The People's Collection will use advanced, cutting edge technology to enable everyone to create their own history collections, drawing on content from existing digital collections in our museums, archives and libraries, " he said.
Content can go out, but it lands in a cul-de-sac on the edge device and can only go back through the enterprise network.
Edge magic: thumb gestures from all four edges of the screen enable users to find content and switch between apps faster than other phones.
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In an interview with online magazine The Edge on Monday, Lanier talked about Apple and Google, and the future of media content generation.
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