So what does that mean for content distribution networks like Akamai Technologies who deliver these packets to World Cup watchers?
Storage capacity requirements are growing due to the proliferation of video cameras and sensor networks, user generated content and its use in social networks, content distribution systems as well as on-line storage to support backups and disaster recovery.
Among many GroupOn clones, ChompOn has an interesting proposition: bring the deals to the content sites and online distribution networks.
We can attribute some of this skepticism to the Comcast-NBC merger and concerns that control on content creation as well as distribution will affect cable networks and cable operators alike.
Choosing the right partners and networks will help make sure your content aligns with targeted customer networks, but must be backed with adequate media dollars to complement content distribution through owned platforms and earned reach.
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With so many options available, movie studios and TV networks have to be choosy about content distribution.
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Technology for content distribution and distributed workflows are provided by companies such as Aspera, DataDirect Networks, Harmonic and Nirvanix.
"The NOOK is a dynamic tablet with a beautiful display and we are excited to provide content from Viacom's media networks on this enhanced portable, platform" said Denise Denson, Executive Vice President of Content Distribution and Marketing at Viacom.
Owning a distribution channel, whether satellite or cable, guarantees an outlet for your content, making it easier to launch new networks, and fortifies your bargaining power over carriage rights.
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