All the while, this drive to win the user and deliver something different and better was increasing the complexity of how content was served.

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Dr. Dre, 47, and Snoop Dogg, 41, have long enjoyed broad appeal, from college campuses to Compton corners, but neither is known for the complexity of his content or rhyme schemes.

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By density, I mean the complexity and size of the content.

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Videoplaza believes they can help the content owners monetize across any environment, without complexity just like broadcasters in traditional TV delivery have done and continue to do.

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With each page request, Silk dynamically determines a division of labor between the mobile hardware and Amazon EC2 (i.e. which browser sub-components run where) that takes into consideration factors like network conditions, page complexity and the location of any cached content.

ENGADGET: Amazon Silk browser spins a faster mobile web, courtesy of cloud servers (video)

And the solution involves simplifying the innate complexity of this multi-device, multi-content ecosystem.

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