And though it will benefit from marketers' growing interest in word-of-mouth promotion, the company will have to scrap for those dollars with traditional media brands, whose rich content makes them attractive venues for social-media advertising too.
Along with a vast line-up of attractive and exciting entertainment content with the new PS3 system, SCE will continue to further expand the PS3 platform and create a new world of computer entertainment.
Another important factor in the latest round of thin vs. thick (lots more storage and processing capability) clients is that the current generation of mobile devices offer light weight attractive packaging, fast access to content (no wait for boot and application changes) and reasonable battery life (although this is an area of much needed development).
Content providers share the earnings with the mobile network operator, making these services an attractive--and booming--new revenue stream for both industries.