The search engines are motivated to deliver value so they need to be able to ensure high quality appropriate content for each and every search request.

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The rest are automatic, such as clicking a pre-configured link or having the browser execute request within a web page (for example, requests to call images and additional content from third party sites).

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The law allows Web sites to host infringing content if they're not purposefully profiting from it and if they remove it at the copyright holder's request.

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Google and YouTube did not respond immediately to a request seeking information on its plan to match ads to copyrighted content, but McQuivey said YouTube hasn't signed up a major content provider yet.

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