"Eat Pray Love is an event motion picture for women, and we are very excited to partner with Sony Pictures in an alliance that allows us to support the film while also providing immersive content and product experiences for our core female consumer, " said Mindy Grossman , CEO of HSN.

FORBES: New Flick Unites HSN And Sony Pictures

Secondly, Samsung has forged a strong alliance with YouTube which has made great strides in advertiser-supported video content.

FORBES: Will Apple's iTV Actually Be Samsung's SmartTV?

One early example is an alliance LG announced Monday with YouTube that will ease the upload of 3D content from LG devices to the popular video site.

FORBES: LG Targets One Million Tablets, 30 Million Smartphones In Comeback

"The Wi-Fi Alliance's Miracast certification program will allow for easy sharing of video content, regardless of vendor, " said Bart Giordano, Director, Wireless Marketing at Marvell Semiconductor, Inc.

ENGADGET: Wi-Fi Alliance announces first Miracast-certified devices, full compatibility with Intel WiDi

Smart TV Alliance is designed to benefit all participating members, TV makers, applications developers and content providers alike, and welcomes any interested organizations to join.

ENGADGET: LG and Philips / TP Vision announce Smart TV Alliance for cross platform TV apps

Apparently the DVR system will utilize a run-of-the-mill Motorola QIP6416 (dual HD-tuners and a 160GB hard drive) as the "hub" and a Motorola QIP2500 (basic STB that can receive content from the hub), both of which will communicate via MoCA (Multimedia over Coax Alliance) technology.

ENGADGET: Verizon to offer "Home Media DVR" to FiOS customers

Apple had a strong hand in the formation last year of the Internet Streaming Media Alliance, an industry group that wants to create a blueprint for an open standard that would allow content developers to write for one format, instead of three or more as they now must do.

FORBES: Streaming meemies