In May Turner Entertainment Networks unveiled TVinContext, which will link scenes in entertainment programs with related content in ads.
Adobe Digital Marketing Suite is integral to Primetime, ensuring that media companies are able to combine consumption and revenue data to personalize their content and ads.
"Adobe's new video technology platform is transforming the way video content and ads are being served and consumed, " said David Wadhwani, senior vice president, Digital Media Business, Adobe.
Indeed, Google recently gave people who repeatedly see ads on its content network the option to mute ads they see them too much.
Like them, Google develops content, sells ads, promotes its sub-brands and attempts to drive engagement within the domain.
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Owners can choose to remove the content, sell ads against it and share the money with YouTube, or use it as a promotional tool.
Yahoo looks unlikely to do its own socially-based advertising, but will instead rely on a partnership with Facebook, selling packages of social- and general content-themed ads.
That is, see the equipment coverage in the editorial content and in ads, try the equipment out through Golftech and Golfsmith (with healthy discounts for SI Golf Group readers), and, hopefully, eventually buy that equipment.
In past years, the only upside of attack ads was that they generally contained more issue content than other types of ads.
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The advertisers asked for ads tied to content, better information on readership and tie-in promotional ads.
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More recently, ads have worked their way into the content itself, with in-text ads from networks like Vibrant and Kontera and transparent in-video ads on services like YouTube.
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"In the short term, Google is obsessed with the head of the market, using a small volume of content and high value ads, " Chandratillake contends.
Service providers would also be able to easily push out updates and target users with ads and content based on what their watching habits are across networks.
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Along with its web address analysis products, Dasient has also created a service that can hunt down malicious online advertising to protect the ads and content of customer websites.
ShortStack, a Facebook app developer, offers a series of YouTube videos that cover Facebook specific topics such as creating a page, social plugins, content creation, Facebook ads, and more.
The player will track which ads have been seen by a viewer, changing the ad content on repeat viewings by downloading new ads.
It is testing corporate ads that serve content such as articles or status updates to LinkedIn's users.
Agencies that thrive will get creative on charging for making content-rich, interactive ads, and charging for that service.
For consumers, this means fewer annoying ads and more content that just might be interesting enough to look at.
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Revenue comes from banner ads, sponsored content and an e-commerce shop.
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That possibility spells lots business opportunities, from developing software to collect, analyze and present data to creating ads and other content that target a captive audience.
Vodafone is also running several pilots, says Richard Saggers, the head of its mobile advertising unit, in which subscribers receive free content in exchange for viewing ads.
Google and YouTube did not respond immediately to a request seeking information on its plan to match ads to copyrighted content, but McQuivey said YouTube hasn't signed up a major content provider yet.
The episode spotlights the controversial subject of online profiling, whereby Internet ad server companies, such as DoubleClick and Engage, track Web surfers in order to strategically target banner ads and site content, as well as to help sites keep a running count of visitors.
The arbitrage scheme exploits that system using the basic buy low, sell high principle: A Web site arbitrageur uses a low-priced keyword to lure traffic and then redirects that traffic to another site that contains little content and is stacked with ads that earn a much higher price.
Perhaps the most glaring example of a disconnect from the above chart lies in the fact that 49% of marketers rate forwards or shares of ads or other content online as a strong influence on their engagement measures, but just 15% of consumers say they feel engaged or invested in a brand when they share an ad.
Because if people are able to create and manipulate content to the extent that Google can sell ads, then why is there a need for broadcast companies like CBS and ABC to spend billions on content only to have to engage in disputes over ad revenue.
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As it stands, content creators want no part of ads.
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You also can't charge for your magazines or sell ads in them, though any ads embedded in the content you include would travel with that content into your magazine.
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Half of those who use the site daily say they wouldn't make a purchase through it and 57% of all users claimed they never click on ads or other sponsored content.
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