And it is no coincidence that one of the reasons the Steelers has been one of the most successful franchises in the history of the sport during the Rooney ownership (father then son) is due to their collective ability to judge the content of the character of its players and coaches without first filtering out candidates based on non-football criteria.
FORBES: What's Silently Super About This Bowl? A Tribute To The Rooneys And Tony Dungy