The drivers for companies to embark on a sustainability journey have been mostly to address changes in consumption trends.
That means that the West will have to adopt new consumption trends.
As media consumption trends continue to change the landscape, paying attention to where growth is and leveraging mobile ads where and when applicable will ensure that campaigns are both dynamic and relevant.
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Nokia, and WordPress to stay ahead of content consumption and design trends and, in the process, has traveled the world creating his own.
How are companies and the advertising industry responding to these trends in media consumption?
Cramer cited trends in electricity consumption as the reason for his optimism.
These concepts of shared value creation and shared value consumption are currently early adopter trends, enjoying niche acceptance and having their first initial success cases.
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The growth in streaming subscribers is being driven by the broader trends of media consumption over the Internet, increasing broadband penetration, higher download speeds and growth in connected devices.
The smart cookies at the Social Science Research Council have spent three years researching media and software piracy in so-called emerging economies -- countries like Brazil, Russia, India and Mexico -- which has this past week resulted in a comprehensive report aimed at establishing the trends and causes of the unauthorized consumption of intellectual property.
ENGADGET: Piracy is a problem of 'global pricing,' not enforcement, claims new report
Two trends are driving this investment: rising urbanization, which should increase domestic consumption, combined with growing wealth due to employment growth.
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The survey updates trends from a comprehensive, first-of-its-kind study of news consumption habits on tablets conducted a year ago by both organizations.
ENGADGET: Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise
Then, with the advent of the newest trends in e-commerce such as flash sales websites, personal subscriptions, and collaborative consumption, virtual shopping became just as overwhelming and complicated as real life shopping.
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