Prof Coker, author of Liquor in the Land of the Lost Cause: Southern White Evangelicals and the Prohibition Movement, says the idea that consumption of alcohol is sinful is deeply embedded in the southern evangelical mind.
In the very early days of preparations for Rio, the idea of discussing sustainable consumption was mooted, even leading to the notion of setting sustainable consumption goals.
Many products and services are created along supply chains that travel from idea conception to final consumption and that include value-added activities of varying degrees of labor-, physical capital-, and intellectual capital-intensity.
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"The whole idea of status and conspicuous consumption is old luxury, " Danziger explains.
Indeed, there was such an uproar in California when the authorities proposed letting power companies adjust the thermostats in people's homes remotely so as to lower overall electricity consumption at peak times the idea was hastily abandoned.
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The LDP, which gave more detail on the need for higher consumption taxes in its manifesto, found the idea gained little momentum, said Yoshimasa Hayashi, a politician in the party who campaigned with upper-house candidates in rural areas.
Most economists like this idea, as it is likely to discourage excessive consumption of health care.
The restaurant usually sells cheese to around 20% of its guests, who like the idea of trying something they cannot easily purchase for home consumption.
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The FDP, which reluctantly gave up the idea of further tax cuts, vetoed increases in income and consumption taxes.
Environmentalists like the idea because they believe it has the potential to reduce total energy consumption and thus help to curb carbon emissions and stop global warming.
One such idea is colloidal silver, which works but isn't patentable for human consumption because it isn't FDA-approved.
As experiences and engagement, particularly through digital and technology, become more central to any great marketing idea, many of us now spend much more time revisiting how to best stage it all for consumption.
"Although the structural reform that has been proposed is an interesting idea that deserves consideration, the proposal from the Administration is almost embarrassingly inadequate in its affect on fuel consumption, " said Eric Haxthausen, an economist with Environmental Defense.
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