The alcohol consumption figure for girls almost doubled in the same period.

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While the last few years has seen alcohol consumption tail off, the current figure is still 40% higher than it was 40 years ago.

BBC: The battle over alcohol pricing

If Firefox OS has any chance of succeeding, it will have to deliver a rock-solid browsing experience at prices near that and figure out a way to efficiently manage data consumption.

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This suggests an obvious criticism: by providing the light-bulb figure, the researchers primed their subjects to underestimate energy consumption.

ECONOMIST: Energy conservation

Third, we should figure out how to use the scale of government energy consumption, especially through DOD, to provide test beds for important new technologies.

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She also suggested comparisons with UK alcohol sales suggest that surveys including this one may be underestimating the extent of consumption and may only represent 55-60% of the real figure.

BBC: 1,000 die from alcohol in Wales

The figure is a measure of circuit track density and broadly relates to processing power and energy consumption.

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Tobacco consumption in the state dropped by 31% between 1992 and early 1997, more than three times the national figure.

ECONOMIST: The anti-smoking campaign