Swipely is also counting on merchants who consumers trust to introduce Swipely to them.
While data suggests that just 14% of consumers trust ad messages, 90% of consumers trust peer reviews, according to Nielsen.
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Creative comes later because it will be dictated by the specifics of the particular media that target consumers trust most.
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And because consumers trust these recommendations far more than advertising messages, their buying decisions are increasingly likely to be influenced by them.
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In the US, consumers trust, admire and respect General Mills.
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Consumers now trust Apple to such a degree that consumers expect from products what Apple tells them to expect.
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Working with the FDA, we have made commitments to improve these areas and, at the appropriate time, we decided to initiate a market action as a precautionary measure in the best interest of consumers who trust and rely on our products.
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Espirito Santo Investment Bank analyst, Caroline Gulliver, said the news was "likely to, at least temporarily, reduce consumers' trust in the quality of Tesco's products", which was unhelpful at a time when the retail giant was seeking to promote "the quality underpinning Tesco own label and Everyday Value products".
Trust is the first trigger, and if consumers do not trust A-B InBev then they are not going to buy and recommend their brands.
Toyotas are worth less on the used-car market, plaintiff lawyers argue, because consumers no longer trust them.
While younger viewers are turning to new provider brands in greater numbers, a significant number of consumers continue to trust traditional brands.
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Given the headlines, I was not surprised to read in a recent report that over the past decade the level of trust consumers have in institutions, particularly brands, has slipped by almost 50%.
Consumers no longer trust Toyotas because a defective gas pedal, or possibly a malfunctioning electronic throttle control system, or maybe a poorly secured floor mat, can cause them to surge out of control.
Speaking after Monday's talks, Mr Paterson described the meeting as "most constructive", adding there had been a "real sense of commitment" from everyone to "work together to rebuild the certainty and trust consumers deserve".
You are putting trust in consumers, but you are also giving your program time to breathe.
Downing Street stressed it was up to the food industry to rebuild trust among consumers.
That--or another chance to squander the trust of consumers and give other struggling entrepreneurs a black eye.
Lack of trust makes consumers hesitate to buy online and adopt new services.
And they need to do something about it - 80% of consumers don't trust the companies they do business with!
In many parts of the world, counterfeit medicine is a big problem and consumers simply have to trust the vendor.
The food industry still has to rebuild public confidence so that consumers feel they can trust the labels on supermarket shelves.
On one hand, consumers and citizens place trust in executives (and public officials) that they will not ignore our safety to turn a profit.
Handling the payments directly should add more trust for consumers.
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Professor Hugh Pennington, who chaired a public inquiry into the 2005 outbreak, said the system meant consumers could have "trust in the business that's based on actual evidence in front of their eyes".
More than ever, consumers will be able to trust their car to do the right thing.
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Another well-situated retailer, Aeropostale, offers strong, preplanned promotions that help gain the trust of its consumers, Sozzi said.
Bitcoin still needs to overcome trust issues that consumers may face when buying, but reputable merchants can win out.
Clearly not winning any trust awards with consumers, The Huffington Post is solidly behind every other news organization tracked by ACSI.
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Consumers should be able to trust the American dream of homeownership without worrying about losing the roofs over their heads and the shirts off their backs.
What I found least interesting about the results is that consumers are more likely to trust content on media sites (72 percent) than from portal channels (60 percent).
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