The United States, where sensitivity to petrol prices is most pronounced, should remember that its consumers would benefit most from the lower prices that would inevitably follow if the oil market were not rigged (see article).

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Remember, this is not something that consumers are being forced to pay.

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"It is important to remember that the purpose of these sections is to provide information to consumers, not to provide a method for consumers to avoid paying their debts, " the OFT says.

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Remember that the principal concern the government will scrutinize is its potential harm to consumers.

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With such a barrage of eco-messages slapped on products these days even McDougall concedes that "the six sins of greenwashing" might be too much for consumers to remember when out shopping.

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