In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers.

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In a recent Kelton Group study my firm commissioned, titled Social Commerce: Buying Behavior and Influence Online, consumers were asked who they were likely to trust the most and least for product recommendations.

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Data integration and management strategies are also needed to measure Hispanic buying power and trends in their behavior as consumers so that companies can allocate resources properly and measure their return on investment.

FORBES: Big Data Shows The Growing Influence of Hispanics Will Change Business Models