Everywhere else--including such tricky markets as Pakistan, Cambodia, Liberia, Zimbabwe and Colombia--Coke is a beloved consumer staple.
Another one in the consumer staple area would be General Mills, which has a yield of 3%.
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According to sales data from the American Pet Product Association, spending on pets sure looks like it belongs in the consumer staple sector, not consumer discretionary.
Buy broadcasting, a sort of consumer staple, across the board: radio (Chancellor Media, 53, AMFM), cable (Cablevision, 70, CVC) and the prime entertainment conglomerate, Time Warner (73, TWX).
For example, investors who are seeking to invest in consumer staples could select the Vanguard Consumer Staple ETF (VDC), which is about as straight forward of an ETF you could invest in.
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Consumer staple analyst Wendy Nicholson at Citi did some research and noticed that for the ten years leading up to 2000 beverage stocks had outperformed the broader market in Q4, while in the last ten years that pattern has reversed, and beverage stocks underperformed the market for seven of the ten.
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Utilities, consumer-staple companies and other safe-play stocks trailed the market as investors took on more risk.
He says he doesn't have much faith in the current rally because the year's best performers have been health-care and consumer-staple stocks that tend to pay high dividends and are less volatile than the broader market.
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But the share of shoppers buying consumer electronics, typically a staple of the weekend, remained essentially flat.
The Jordan Brand is the biggest Nike driver, and is a staple for the average consumer and celebrities alike.
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The supposed economic savior, the European consumer, continues to show signs of falling disposable income due to the rise in prices of staple items (namely food and energy).
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