Consumer resistance to sharing transaction-level and location-based information is going down, as evidenced in various social media sources.

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The news comes days after US agri-chemical company Monsanto said that it would not try to market a strain of GM wheat because of consumer resistance.

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Also there is some consumer resistance as well: Older, and lower-income consumers in particular continue to value the hand-holding traditional dealerships provide and as a group have resisted "no-haggle" pricing.

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The second challenge is consumer resistance.

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But an increasingly heavy drugs bill, rising consumer expectations and doctors' resistance have combined to start sending medical costs up again by 6-8% a year.

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The government's resistance to price increases leaves consumer-product companies in a tight spot.

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And fierce public resistance to eroding generous worker and consumer protections has made governments unwilling, or unable, to implement the kinds of deep structural reforms that could help.

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The number one obvious mistake that many companies make is their resistance to build a relationship with the consumer.

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If the RS line can surpass the resistance (line c), that will suggest consumer staples can continue to be a market-leading sector.

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