Britannica said while its decision to focus on online editions was influenced by the shift in consumerpattern, the ability to update content at a short notice also played a big role.
"The monthly up-and-down pattern in the saving rate over the course of the second quarter reflects nothing more than consumer smoothing through transitory income fluctuations--in this case, due to the one-time stimulus payments, " said Mike Feroli, senior economist at JPMorgan Chase.