Tom had been a buyer at Urban Outfitters, while Walter worked in consumer marketing.
While direct-to-consumer marketing may make it seem otherwise, testosterone is no exception, Vergel says.
Marty Homlish, the CMO of HP believes the line between business and consumer marketing is disappearing.
Consumer marketing strategist Liz Crawford believes these chains need to find a point of differentiation beyond price.
To answer that question, one must first understand the difference between how business and consumer marketing operate.
Initially the company struggled, because it was targeting "everybody, " said Shiro Kitajima, the head of Panasonic's consumer marketing in North America.
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Andrew Strickman, former senior director, global consumer marketing at Yahoo and now VP brand and creative services at Move Inc.
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Consumer marketing companies long ago adopted mix models as an accountability tool.
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In their seminal 1981 book, Positioning: The Battle For Your Mind, Al Ries and Jack Trout articulated a fundamental reality of consumer marketing.
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According to consumer marketing researcher Vincent Mitchell of Cass Business School, people become "habituated" to certain products - particularly pleasurable ones, such as tea and chocolate.
Most importantly, they believe Meredith's no-nonsense culture and roots in consumer marketing might finally enable the kind of cross-brand advertising buying that Time Inc.
John Coyne, Vice President of Consumer Marketing at Activision, emailed Forbes with what can only be described as a carefully crafted and graceful statement.
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As Jim Cavedo, Senior Director of Consumer Marketing at ISC, describes it, data analysis is the cornerstone of a more intelligent marketing organization.
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Thakrar stepped aside as CEO of the London-based Touchnote last year with the appointment of Oded Ran, former Head of UK Consumer Marketing for Windows Phone.
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The suite has complete offerings for marketing, sales and support departments and both companies brought with them large pedigree lists of , branded consumer marketing customers.
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We grew our DTC business from 5% to 30% of our revenues over the course of three years and mapped out a blueprint for direct to consumer marketing.
His track record for successfully joining product, promotion, and direct-to-consumer marketing sets a compelling stage for both MOG and "Daisy" within the burgeoning and competitive digital music space.
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Claritin, the non-sedating antihistamine from Schering-Plough (nyse: SGP - news - people ), is often credited with starting off the direct-to-consumer marketing craze in the pharmaceutical industry.
But it will take more than a handful of firms to change the British consumer mentality, says Vincent-Wayne Mitchell, professor of consumer marketing at the Cass Business School, City University London.
Take a listen to this one-minute videoclip to hear Jim Cavedo, Senior Director of Consumer Marketing at ISC, explain how data drives IMM, ultimately creating a more intelligent marketing organization.
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Petopia.com had the lead in consumer marketing and distribution.
Whether we focus on B2B or consumer marketing, work in a global network or a social media start-up, our very detailed plans tell us who our customers are and what they want.
"Panasonic is committed to the best in-home entertainment and this year's Blu-ray Players are at the forefront of design, performance and green technology, " said Alex Fried, Product Manager, Panasonic Consumer Marketing Company of North America.
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"Panasonic continually strives to surpass the previous year's successes, and the new 2013 series of VIERA Plasma HDTVs does just that, " said Henry Hauser, Vice President, Merchandising Group, Panasonic Consumer Marketing Company of North America.
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Microsoft says it is stepping away from live consumer marketing events such as the International Consumer Electronics Show, held in early January in Las Vegas, and clearly consumer software will be less and less the focus.
Mason Reay was the vice president of global consumer marketing and merchandising for Dell before becoming the CEO of Nuun, a small Seattle-based company that makes electrolyte mix tablets for runners and cyclists.
Lightt is the brainchild of CEO Alex Mostoufi, who founded Me.com and sold it to Apple in 2007, President Pam Kramer, former consumer marketing VP at Twitter, and CTO Samuel Sutch, former lead iOS engineer at Yammer.
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Talk of the newspaper selling out its integrity was spurred not only by the supposedly coincidental resignation of the paper's editor, Shelby Coffey, but also by the appointment of a former head of consumer marketing as general manager for news.
Consumer Marketing, Customer care, Social Commerce on the consumer engagement side and knowledge management, policy management, employee onboarding, employee networking and profile manager on the enterprise collaboration side are some of the business ready applications you might want to consider before making a decision.
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Alan comes to us with nearly a decade at Apple, most recently as Director of Software Product Marketing in Europe and previously as Director of Emerging WW Product Marketing, Alan has extraordinary consumer product marketing and launch experience.
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