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These factors affect consumer behavior outside work and create market trends that could lock out smaller operators.
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First, recognizing a PowerTrend when it occurs and by that I mean a market shift that shapes and impacts consumer behavior, forcing companies to make fundamental changes to their businesses to succeed.
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And while engagement and loyalty metrics are leading-indicators of consumer behavior, they are just one ingredient in market modeling, and, of course, and unfortunately, office supplies tend to lag during economic recoveries because they are so closely tied to employment and, thus, product usage.
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These consumer loyalty ratings correspond very highly with behavior and sales and market share.
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There is a huge market waiting to be tapped in the emerging economies if consumer behavior and needs are well understood and if specially designed products can be made available for them.
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