In addition to the promise of a broad, loyalconsumer base, social games offer the appeal of interaction with one's friends and family in the real world.
Benefit Corporations were created for companies like Honest Tea, whose brand equity is tied to the trust built with loyal consumer-fans that Honest Tea is a company that cares about their health and the health of the environment.
As the Michael Jordan of the private sector, Apple has weathered economic downturns because its consumer base is so fiercely loyal and defies easy demographic and psychographic categorization.
One of the biggest reasons why many vendors are abandoning Groupon model is because offering a deal to a consumer does not necessarily convert them into a loyal recurring customer.
Sports programming is an attractive asset for broadcasters and their advertisers because it is typically watched or listened to in real time by a loyal base of male fans, who tend to be big consumer spenders but can be hard to reach for advertisers.
Find ways, he urges, to gain an increasing share of your loyal customers' spending in ways that are closely tied to what your consumer already seeks from your current products or services.