One would expect to pay a premium over book to get a consumer franchise like Gillette.

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It's a dominant consumer products franchise with a history of steady growth and rock-solid financial strength.

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Under the deal, Disney will acquire ownership of Lucasfilm, a leader in entertainment, innovation and technology, including its massively popular and "evergreen" Star Wars franchise and its operating businesses in live action film production, consumer products, animation, visual effects, and audio post production.

ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies

They included increased competition for consumer dollars, the fragmentation of an industry run by independent small-business owners (which I expect franchise executives can understand), inconsistency in the brand experience and outdated systems.

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