And, preserving that consumer trust is where consumer data protection becomes essential to the online economy.
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And not just because of the amount of raw consumer data spilled onto the black market.
But determining where mobile will fit in is an exercise in correctly gathering and interpreting consumer data.
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The Obama administration just concluded a two-year study of how to regulate the commercial collection of consumer data online.
Consumer data protection is hot news again, along with the privacy issues raised by browser tracking and tracking software.
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Recent consumer data and some earnings make us cautiously optimistic on the consumer as we head into the holidays.
Proponents of legislation argue the industry is a Wild West where consumer data are gathered and sold without restrictions.
WSJ: Obama Administration Seeks Internet Privacy Protections, New Policy Office
It will be consulting with international regulators, including the US Federal Trade Commission, on commercial uses of consumer data.
To find out which ones to sell where, Vega began to leverage consumer data it picked up in promotional campaigns.
If registration details are required to play or record a score, that can mean valuable consumer data for the company.
The Office of Fair Trading (OFT) will consider how consumer data is collected and if any activities could be illegal.
Likewise, our first consumer data on e-cigarettes shows that 44% of smokers who used one of these devices were also Millennials.
Google knows that advertisers, big and small, are looking for measurable results--and consumer data that will help them target potential customers.
For companies and brands, consumer data has the potential to be both a goldmine and a minefield, as Facebook has been discovering.
Cloud servers need fast hard drives to locate consumer data quickly, and SSDs are the best options for enterprise servers at present.
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And the tracking of consumer data is a timely issue being actively dissected by companies with a vested interest in tracking online data.
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Consumer data--including Facebook interactions, FourSquare badges, and the operators' new enhanced offerings--will be cloud services, and mobile is already expanding within those realms.
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The bottom line is that effective email marketing relies on consumer data to drive content, offers, timing and many other elements of message strategy.
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You have a huge grouping of consumer data, so you can micro-target messages to common groups, finding pleasure points and anger points on issues.
Without the consumer data, we would be left to tea leaves or listening to Charlie Sheen rants backwards to try to discern the future.
But ubiquitous digital consumer data, cheap computing power and open-source software have created a tremendous opportunity for smart marketers to change the research game.
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On the right point are agencies like WPP and Publicis that take media and consumer data and marry them to campaign messages for brands.
So how can mobile consumer data improve sales and marketing efforts?
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They said they would share some consumer data about buying e-books.
No consumer data was compromised by the three defacements, Desler said.
Chinese police last month detained four people suspected of trying to obtain consumer data from e-commerce site 360buy.com, which is operated by Beijing Jingdong Century Trading Co.
WSJ: Chinese Online Retailer Yihaodian Probes Possible Security Breach
And Microsoft has a history of shutting down its Internet services (including FolderShare, an early file-syncing competitor to Dropbox) or even downright losing consumer data (eg Danger phones).
As part of the study, we partnered with the IAB to commission a Harris survey, and we married the results with consumer data from our own platform.
This means that securing optimal consumer data protection is possible only in so far as search engines and database operators are able (or willing) to implement such protections.
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But is this alphabet-soup approach to consumer data protection enough?
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