In this experiment, participants were asked to rate or judge another consumer on several attributes, including status, after this consumer selected the largest option within a set of food and drinks including pizza, coffee and smoothies, compared to a medium or a small one.

FORBES: Consumers Opt For Larger Food Portions To Increase Social Status

Scores are determined by calculating consumer responses on eight attributes: appeal, aspiration, awareness, endorsement, influence, notice, trendsetter and trust.

FORBES: America's Top Sports Mascots

The Davie Brown Index looks at multiple attributes to determine a celebrity's ability to influence brand affinity and consumer purchase intent.

FORBES: Out Of The Booth

Also falling were consumer scores for brand image, quality, credibility and perceived resale value, among other attributes, according to Brandimensions.

FORBES: Magazine Article