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Online retailers are particularly smart at this, and have given many established brick and mortar competitors a hard time with their ability to analyze consumer sentiment, take suitable action, and elicit positive recommendations from their enormous online audience.
FORBES: Now that data's going really big, what's next?
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We can aggregate and analyze data to better understand consumer trends, and then apply those insights to our go-to-market campaigns.
FORBES: Study: Most CEOs Think CMOs Lack Business Credibility
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If we analyze by annualizing that 203% growth in the consumer market, GDP per capita will have to grow at a rate of 6% and consumer spending will grow at 7.8% between now and 2020, outpacing GDP growth by nearly 2%, consistently for the next 8 years.
FORBES: China's Crisis of Confidence
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This will enable Walmart consumer products suppliers to see shopper insights derived from panel data, analyze custom trip mission data, and conduct deeper marketing analytics.
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Milligan: You can analyze everything, but the hard thing is you have a consumer hitting an app and then walking away.
FORBES: The New Normal For Digital Marketing: Automated Ad Buying Hits Tipping Point
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The company says it will analyze the data for trends and use its information to generate reports on consumer products and services.
CNN: Got a problem? Complain online!
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In the meantime, my administration will take new executive actions to better analyze and investigate trading activities in energy markets and more quickly implement the tough consumer protections under Wall Street reform.
WHITEHOUSE: President Obama Speaks on Increasing Oversight on Manipulation in the Oil Market | The White House