Last December, Consumer Reports posted a step-by-step guide to buying a used car.

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"Retailers are still trying to figure out what the heck it all means, but they know their customers are engrossed in digital commerce so they need to be there, " says Tom Furphy, a venture capitalist and former Amazon executive who played tour guide for a handful of executives from supermarkets and consumer-goods companies at a recent Consumer Electronics Show in Las Vegas.

WSJ: Targeting Tech-Savvy Startups

These food media outlets include this column, the many airline in-flight magazines I write for, and the consumer magazines newspapers and guide books I regularly contribute to (everything from Outside to Cigar Aficionado, where I am the Contributing Travel Editor).

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