It's part of the trend of "constant access" to data, which "really pulls people more deeply into the (technological) tools they use, " he said.

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Despite this, there has not been a uniform trend of ever-increasing support for a Yes vote - the polling data suggesting instead a constant ebb and flow of generally supportive public opinion.

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Jeremy Gutsche, the chief trend hunter at Trendhunter.com, notes that "Google search volume for archery has remained relatively constant" for archery over the years, but that's not to say it hasn't made a splash: He saw archery-infused fashion shoots crop up this year.

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