Only promoted from the second tier seven years ago, the one consistent element in Rubin's rise to break the Muscovite monopoly has been manager Kurban Berdyev, a devout Muslim, who was born in Turkmenistan.

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Overall, consistent data is just one operational element to master, but it is a critical one for any business aiming toward successful competition and gaining market share.

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Our sites should be consistent and pleasing visually, so our visitors understand the difference between an icon, button or supporting graphical element.

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