For brands considering the tactic of explicit comparative advertising, I believe emulating the three reasons above will make their campaigns much more effective.

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Signed artists need to represent their brands with more autonomy considering TMZ, YouTube, and everybody else is just an iPhone video away.

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The market share tumble from 62% to 47% is jaw-dropping considering how Motorola, Samsung, HTC, LG and other brands blanketed the stores with different phones.

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This is one of the most common fears of individuals and businesses, considering that leveraging the social Web conversation is an essential way to build their reputations, brands and businesses.

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