Now consider the difference between your experience as a customer of General Motors and Mercedes, or Apple and Microsoft.

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Consider the answer from your personal experience, but with a few broad issues in mind.

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As you'll discover through most of your career, employers consider experience one of the leading qualifications for a job, but they also look at a variety of factors.

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Consider knowledge and experience to be your best friends.

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So, I beg you to consider these four questions the next time you have a negative experience with your agency.

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Delivering on our brand promise across the globe is no easy feat, especially if you consider the hundreds of touch points where you can make an impact and create a distinctive brand experience for your stakeholders.

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