Once you consider the enormity of this - a situation that many in modern politics, finance and economics might regard as the definition of "unfreedom", you understand why it has become so hard for Barroso, Merkel et al to formulate a plan.
To avoid thissituation, marketers should consider establishing a separate Facebook page or Twitter handle dedicated to dealing with customer complaints.
But I think these are all good questions, and I think that in some ways your questions are answers in that we carefully consider all those issues in a situation like this.
The reason why I considerthis a grand challenge is due to the difficulties of changing the situation and the norms of doing business across many companies.