Producers consider it entertainment, " he says, adding: "Never take health advice from a talk show.

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Consider Summit Entertainment's latest flick Twilight, which has quickly become a must-see film despite its unknown cast.

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Consider the entertainment industry.

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We consider the market, our competitor, we consider other forms of entertainment our competitor.

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This is a smart position for Epic and one that more game developers, music studios, and others in the entertainment industry should consider taking.

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Consider, for instance, the range of entertainment and information services accessible via smartphone.

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And consider that the NFL is an immensely valuable entertainment brand, generating ridiculous profits for the league and 32 team owners, just like Coca-Cola or Kraft cheese in the consumer package space.

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But consider that game director David Cage created this piece of entertainment using the current PlayStation 3.

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Could you imagine that Oxygen Media, known for violent programming targeting young women with stereotypical images, would consider the embarrassment that these children will experience, being used as entertainment?

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Instead, vast swaths of the social web, including those that many of us now consider essential to daily life, personal and business communication, news and entertainment media, politics, and even social change itself, are owned and managed by corporations that extract value from all that personal information.

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