Whereas disregard and contempt for human rights have resulted in barbarous acts which have outraged the conscience of mankind, and the advent of a world in which human beings shall enjoy freedom of speech and belief and freedom from fear and want has been proclaimed as the highest aspiration of the common people.

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"The current humanitarian crisis in the North Kivu province is a scar on the conscience of the world, " he said.

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Mr. West took to Twitter to suggest the rich need more of a social conscience: "There are so many billionaires in the world that can come together to redesign it, " he told his followers.

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Build a social conscience and benchmark yourself with the best in the world.

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Mr. GERSON: This is, you know, one of those places in the world where the conscience of the world is tested and engaged and where failure would have a harsh historical judgment.

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S. Hodgson, The Venture of Islam: Conscience and History in a World Civilization, 3 vols. (1974).

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Separately, in Darfur, the deaths of hundreds of thousands shocked the conscience of the world.

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But critics feel that there is a danger that by setting up a stall in the local Waitrose, Fairtrade is simply preaching to the converted who assuages their collective middle class conscience by paying slightly more for a product in the belief that they are helping people in the developing world.

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