On one hand, unlike Apple, Google is building its accessory platform around the nearly ubiquitous USB connector.

ENGADGET: Switched On: Adding to Android's army

The accessory connects to iOS devices directly via the dock connector to bring live TV to consumers.

ENGADGET: Elgato EyeTV Mobile ships to the US, brings Dyle live TV tuning to data cap-dodging iOS users

The EyeTV Mobile accessory connects to a consumer's iOS dock connector and enables consumers to enjoy live news, sports, and entertainment programming from participating stations, such as local FOX and NBC TV stations (differs by market).

ENGADGET: Elgato EyeTV Mobile ships to the US, brings Dyle live TV tuning to data cap-dodging iOS users

The all-digital Lightning connector features an adaptive interface that uses only the signals that each accessory requires, and it's reversible so you can instantly connect to your accessories.

ENGADGET: Apple refreshes iPod nano: 2.5-inch multitouch display, 16GB, Bluetooth, available this October for $149

Perhaps more importantly, without any special connector to license, it is not charging companies for use of the accessory protocols.

ENGADGET: Switched On: Adding to Android's army

As consumers upgrade to devices with the Lightning pin connector, they also need new compatible accessories to enhance their mobile lifestyle. iLuv is proud to be one of the first accessory manufacturers with a full line of accessories dedicated to the Lightning pin connector.

ENGADGET: iLuv unveils the Aud 5: a Lightning speaker dock with Bluetooth connectivity for non-Apple wares

Apple may have shaken things up with its Lightning connector's unique internals, but a leaked schedule reveals it's holding a conference to help accessory makers get a handle for crafting products with the tech.

ENGADGET: Apple to hold conference for iDevice accessory makers, school them in using Lightning connectors