The hope is that this emotional resonance will lead to: greater community connection, and possibly more ticket sales and sponsorships.

FORBES: Introducing Vixlet

Since the low Chicago fares can't be combined with other cities on the same ticket, people outside the Windy City can find separately a cheap ticket to Chicago and build their own connection to save big bucks.

WSJ: A Trick for Cheaper Flights Hiding in Plain Sight