However, as invitations went out in advance for 24 February some people who wondered aloud whether there would be any royal connection to the event.

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Dr. Smith said there was no connection between the meteor event in Russia and the 130, 000-ton asteroid that harmlessly passed about 17, 000 miles from Earth on Friday.

WSJ: Meteorite Hits Russia, Causing Panic

And though host cities have plenty of spending opportunities for visiting tourist and locals who might otherwise not purchase tickets for events, the reality is that if you make it easier for people to gain access to the events, you create more avid event loyalty and connection.

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When a brand is able to create an active connection between its brand promise and the purpose of the event, magic happens.

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Right now, a global Internet connection leaves a country exposed to cyber-retaliation in the event it launches a cyberattack.

NPR: Countries Try To Tame The Wild Territory Of The Net

The event will celebrate Olympians and Paralympians who have a connection to Edinburgh.

BBC: Sir Chris Hoy

Regardless of that speculation, it's clear the two shared a connection deep enough that Jackson trusted her with his children in the event of his death.

CNN: Jackson shared bond with 'very dear friend Diana Ross'

To understand the chapel's connection with the sport, you have to go back to a tragic event in 1964.

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