Right now there is a Book of Ideas open at Future Mobility Now, a project of the European car industry to define mobility in the near future by connecting with young people.
Verghese asserts that doesn't hit Olam badly because it is more about connectingthe supply chain than holding stockpiles and thereby betting on future prices (in fact, it hedges them).
With this, it can build on its role as a repository for good ideas, connecting research with policy audiences, and principally, as a relevant world-class organisation today and into thefuture.
There is a spiritual as well as practical dimension to this - with ubuntu reflecting the idea that we're part of a long chain of human experience, connecting us to previous and future generations.