In 2008, Roskam had the rolls developed and transferred into a high-definition digital format, then set out again to find a documentary company to work with, finally connecting with Hayden 5 Media, a small New York firm.

WSJ: Ty Cobb: A Juicy Look At the Georgia Peach

Today a top expert in digital medias and technologies, specialized in viral projects, participative television and new TV format, also a Venture Partner in Digital Magics, Gresta is now committed in this project: connecting Social Media and television and building an interactive tv of a future that is already on.

FORBES: Connecting Social Media to "2.0 tv" of the Future