Some attendees at the device's San Francisco unveiling, hosted by Chief Executive Tim Cook, seemed confused, too.
Recall Nokia and Research in Motion, both of whom confused the market with too many close choices and paralyzed the consumer or sent them to Apple with a maximum of three choices in any category.
"He'll put a tonne of stuff in, and I'll get really angsty and confused because there's too much, " she says.
He never confused length--which too many prize-seeking journalists tend to do--with profundity.
And I think what he was sort of confused by, and I was too, was this sort of feeling in the movie industry that the problem of race has been solved, at least in the movies already, I think because movies don't want to deal with it anymore, partially because it's one of those things they think automatically spells a lack of audience interest.
The new Spanish government has resisted a full bailout, arguing that it has undertaken drastic economic reform and that government finances (not too awful) should not be confused with the banks' (dreadful).
Too many sub-brands have left shoppers confused, adds Mr Rose.
None of this of course is to criticise social services - they have made it quite clear for some time that their resources are stretched too thinly to support the many frail or confused older people who wish to remain in their own homes.
In the same interview he insists that Labour's policy is not confused - they are committed to fight cuts that are too far and too fast now, whilst being realistic about the fact that they cannot promise to reverse any of them before they can find the money to do so.
Even in my perfect ignorance I am swept up in it, soul-exhilarated and confused, with maybe a stab of longing in there, too.
Unfortunately, it's too late to prevent Ford's customers from being confused.
And the stakes with Egypt are too high for Israel's leaders to be engaging in such confused and imbecilic thinking.
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And the bigger the collection of people who use it, the more designers might feel compelled to make it "easy" for everyone to use--and too often, that means adding a few instructions to help out confused customers.
An earlier generation subscribed to the idea of turning on, tuning in and dropping out, but the voice of "We Can Be Strong" is so numb and confused by life on earth in 2007 that finding the right knob to tune out is too taxing.
"Too many of us are putting things in the bin simply because we are not sure, confused by the label or just playing safe, " Mr Benn said.
One needn't be a blue nose--I have Stones lyrics ringing in my ears from my youth, too--to wonder whether the standards of our civilization and culture aren't getting confused.
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