"The idea of a configure-to-order PC will be an oxymoron in a few years, " Capellas says.

FORBES: Desktop Battle Plan

Configure-to-order options include up to 8 GBs of memory, a faster 7200 RPM hard drive and a 256GB solid state drive.

ENGADGET: Apple updates Mac mini: Core i5 and i7, Thunderbolt, AMD Radeon HD, no SuperDrive

Configure-to-order options include faster quad-core processors up to 2.7 GHz, up to 16GB of memory and flash storage up to 768GB.

ENGADGET: Apple announces next-generation MacBook Pro: Retina display, 0.71-inches thin, shipping today for $2,199