That means invitations to VIP tents at auctions like the Scottsdale Collector Car Auction and shows like the Pebble Beach Concours.

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Chief designer Shiro Nakamura, who serves as Concours judge, did the honors of the North American unveiling of the Emerg-E Concept.

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Plus, the Testa Rossa is no stranger to the Pebble shows: it has already won two Best In Class trophies from the Pebble Beach Concours.

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At the Concours it's all about glamour shading into ostentation.

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Charlie Ross has no mercy. as head auctioneer at the Pebble Beach Concours d'Elegance, he exhorts, implores and chides bidders into spending millions of dollars on the world's rarest vintage cars.

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"We've seen people walk away from significant bonuses rather than deal with the continued stress of long hours, " says David Dell, research director at The Concours Group, a consulting firm in Kingwood, Texas.

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"I think any extra regulation will increase costs for everyone and stop innovation on the part of companies already operating on small margins, " said Edward Roche, an analyst at the Concours Group, a Cambridge, Mass.

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This year marks the sixtieth anniversary of the Concours, an elite automotive expo and beauty contest where cars of only the highest caliber--Bugatti, Duisenberg, Packard, Rolls-Royce--compete in 28 different classes, from which one car wins best in show.

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