Only years later do some entrepreneurs look back and appreciate that they were forced to oversimplify and truncate their venture into a compact and concise presentation.

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To have effective data means focusing on the quality (accuracy, scope, timeliness and recency), usability (ease of use, concise presentation, etc.), accessibility, sales mobility (ability to transact with customers regardless of location), and intelligence (trends, recommendations, profile matching, etc.), according to Deepa Mani of the Indian School of Business, a member of the research team.

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