As the concept of the financial transaction undergoes a radical transformation, MasterCard and Tufts University decided to conduct similar experiments with their summer interns and students, respectively.
There is an older book, 'Battling the Inner Dummy, ' that offers an interesting concept -- 'controlled trauma to induce transformation' and offers this illustration: 'Boot camp ... can be thought of as an example of controlled trauma that is designed to foster traits like loyalty and obedience.
Mr. Johnson is concerned with customers having very little loyalty, but expects his 100 shop specialty department store concept to be a destination for many new customers when the transformation is completed.