Not surprisingly, early generation predictive coding tools are far more complex and difficult to use than traditional legal technology tools such as keyword search, concept search, email threading, and data clustering to name a few.

FORBES: Guest Post by Matthew Nelson

So, as much as possible before the review team launches in, cull down the data set by employing objective criteria, subjective criteria (search methodology) and concept-searching software.

FORBES: Written by Robert D. Brownstone

But in concept, hashtag targeting is fairly similar to search advertising, and search ads most certainly do ring up sales.

FORBES: Here's A New Way You'll Soon Get Targeted For Ads: Your Hashtags

Altman thinks the virtual loyalty card concept is a better model for local advertising than search engines.

FORBES: Loopt Star Launches As A Virtual Loyalty Card

The search for knowledge is not a new concept.

FORBES: The Branded Meme - The Legend of Robert Redd

The current agile creativity concept is a Google step forward, away from media agencies and search engines to help facilitate how creativity and social media and branding might work together.

FORBES: Google Says It's Time For Agencies To Get Agile

This concept was applied to online products in an Harvard Business School research paper that looked at search features.

FORBES: The Psychology Behind The Best Business Strategies

Aside from fancy ways that Microsoft uses photos in tiles in Windows 8, in search results on Bing, and in megaphoto stitches in SkyDrive, the company just adheres to one simple concept that gives the user control over his or her pix: you can put your photos in whatever folders you want.

FORBES: It Just Works, NOT! Apple Fail.