The gap between the concept and the reality of net zero energy buildings seems largely a result of the shortcomings of most net-zero energy strategies.
Running the project, McGregor and Blunt exhibit all the traits of entrepreneurs turning concept to reality.
When it began analyzing customer data, Dollar General found their concept of shoppers was far from reality.
This, he says, could allow the concept of air taxis to become reality.
In reality, the concept of Big Data has really kicked in with the rise of cloud-based service providers like iTunes, Netflix, Youtube and Facebook, which are primarily in the business of gathering, organizing, and providing access to large quantities of digital content.
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Of course the story is fantasy but if ever such a concept existed in reality, a sprawling ranch stocked with wildlife and a bevy of fitness options would probably be the best place to train.
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"I think the concept of enterprise zones was reasonable enough, but the reality was they displaced a lot of jobs, " he reasons.
Cardiff and Vale UHB chairman David Francis said it was the "final step" in the process of making the concept of the Children's Hospital for Wales a reality.
Using a platform developed by e-commerce and payment processing First Data in use by Cold Stone and other food service companies, the eGift takes the concept of the virtual gift and brings it back to reality.
The truth is that while I love museums and galleries (and I buy all of my art from great galleries in NYC and around the world and spot talents on the rise in museum shows), the whole concept of just seeing a piece of art hanging on a white wall seemed too out of touch from my reality.
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The combination of smartphones and home Wi-Fi networks has taken the concept of a truly wireless connected home from a pipe dream to a reality.
Not only does he not look to make corporate sustainability a reality, but he also outwardly opposes elements of the concept.
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BlackRock and Pimco, however, held such a big chunk of so many trusts for clients that they could turn Franklin's wistful concept into reality.
Bower's company took the idea of an Android-based gaming tablet with a proprietary, physical (and removable) gamepad from concept to reality in the last year, first revealing the tablet at CES 2012.
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While I have nothing against this concept (I call it doing your job), I do have a problem with the reality that many practitioners of managing-up miss the point altogether.
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