But give Gillette credit for bringing together its two key marketing partners who created a concept that is driving new sales, which of course is where the rubber meets the road.

FORBES: Gillette's Summer Job Campaign Proves Successful

The first, of course, is that this is a new concept and any new concept in nuclear takes time.

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Of course, publishers selling product is not a new concept.

FORBES: Forget The Ads, Show Me The Goods