Speaking from the East and Central Africa region, the concept of supply chain, in its true form has not yet reached here.

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It will destroy the fundamental principles of the chain of command concept, which has served this nation honorably for more than 238 years.

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Inditex is something of a supply chain marvel: clothes move from concept to design to the Zara stores in a matter of days.

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"From concept to consumer, it's all in one chain now, " he says.

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To understand how this works, let us imagine that Apple (NASDAQ:AAPL) develops a perfectly fragmented and disintegrated Web TV-supply chain: Every activity from the new TV-concept development, to design, manufacturing, marketing, and so on can be performed by independent subcontractors.

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There was a burgeoning Southern California chain that started out 30 years ago and had developed its unique concept and a terrific internal culture of hospitality.

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McDonald's made its investment in the burrito chain nearly two years ago and one can already see the Golden Arches' effect on a concept.

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