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The Danish Prime Minister, Poul Nyrup Rasmussen, has concentrated his strategy on stressing the economic advantages of joining the Euro.
BBC: More
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Dr Richard Maguire, who is leading the project, said much of the historical research to date had concentrated on political policy making or military strategy, but he wanted to explore the Cold War at a community level.
BBC: Cold War study looks at communities in Norfolk and Suffolk
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Coke set strategy, dictated overall advertising and supplied concentrated syrup to its bottlers, in many of which it has significant minority stakes.
ECONOMIST: Coca-Cola: The bubbles pop | The