The big, smart brand has figured out a way to pool the idle computer time of the thousands of members of its People for a Smarter Planet campaign on Facebook and use it to fight childhood cancer, find treatments for AIDS, research clean energy solutions, and many other things that will benefit humanity.
One of the common complaints within the game industry is that not enough women study computer science, and thus the recruiting pool is simply not there, making it impossible to have more than a few female developers to every herd of men.