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Of course the goal of advertising has always been to present the right message to the right consumers but the current form of television advertising that was ushered in during the Mad Men era is a blunt instrument in an age of computer controlled laser surgery.
FORBES: Content and Context Will Drive the Next Generation of Advertising
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Information about each layer is transmitted from the computer to a laser beam, which melts the PCL into a 3-D structure.
CNN: 3-D printer helps save dying baby
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The technologies that run the world today (like the Internet, the computer and the laser) are not used in the way intended by those who invented them.
FORBES: You Can't Predict Who Will Change The World
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Laser is the foundation of countless technologies we use each day: the Internet, digital media, computer hard drives, satellite broadcasting, laser eye surgery, and laser cancer treatment.
WHITEHOUSE: Golden Goose Award: Scientific Research Investments Paying Off | The White House
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Xerox invented the graphical user interface, laser printing and zippy computer-to-computer communications.
FORBES: Digital Rules
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When your iOS device is facing the wall, its camera monitors the field, using computer vision algorithms to detect your laser shots in real time, finally discovering a novel use for laser points that doesn't involve annoying rock bands or cats.
ENGADGET: Alpha Range iOS game requires a pico projector and laser pointer, we go hands-on (video)
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Anderson would consider putting a computer chip in the ball and a laser on the goal line to replace the time-consuming debates and video reviews of scoring.
WSJ: Why Is the NFL Afraid of Technology?
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MotionTools and the Air Mouse app enable a presenter to turn their computer's cursor into a highlighter, laser pointer or pen.
ENGADGET: Movea turns your iPod touch or iPhone into an Air Mouse for just $2
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The technology, called laser sintering, is being employed by Cookson Precious Metals to produce jewellery from computer designs.
BBC: How tech is transforming jewellery
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If the garages in which the computer revolution was born were all about computers and code then the makers' garages are filled with laser cutters and 3D printers.
BBC: Makers unite - the revolution will be home-made