At Olivetti he sold the personal-computer division and other money-losing businesses, to concentrate on telephones, especially mobiles.
Before Apple and Compaq, Cook spent several years working in the personal computer division at IBM (NYSE: IBM).
The partners decided to put Perkins in charge of the computer division.
Perkins worked at HP during the 1960s running its newly-formed computer division.
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Gullotti, a compact, earthy Bostonian, arrived in 1994 after having run Digital Equipment's 40, 000-strong computer services division.
's computer financing division was merged with one at Bell Atlantic.
Another example of the closing gap between the worlds of gaming and grown-up simulation is the decision in May by Digital Sandbox, a supplier of simulation software to America's defence department, to set up a consumer division to make computer games.
Recently the computer-security company RSA (a division of EMC) was penetrated by an intrusion which appears to have stolen the secret sauce behind the company's SecureID.
Going beyond the MIL-STD-810G certification with the ability to withstand a six-foot drop, and with a shock-mounted hard drive, magnesium alloy case and UL1604 Class I Division 2 certification, this mobile computer is optimized to operate in hazardous and mission-critical environments.
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Which is quite an admission, because Och is responsible for one of the most amazing computer programs in the world: He is head of the division at Google that runs Google Translate.
The consumer division of Compaq, the world's leading computer maker, is also working on a desktop machine that folds up "like a book, " keyboard and all, when out of use, says Franklin Sze, senior product marketing manager for Compaq's greater China division.
Then, the evidence showed, he went to another division at Los Alamos and borrowed a colleague's computer that came with a device for making backup tapes.
Working with David Liddle, who ran Xerox's office systems division, Mr Metcalfe convinced Gordon Bell, a brilliant computer scientist from the now defunct Digital Equipment Corporation, to back the Ethernet protocol.
In contrast, the consumer division currently about one-third of sales generates operation margin of only about half a percent, as computer and netbook prices continue to slide.
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